The United States is suffering from an epidemic of despair. The Doctrine of the Twelve Apostles, one of the earliest descriptions of a Christian community, offers one way to cultivate love.
People love yoga. People love the spirituality of St. Ignatius Loyola. Mash the two together, and you have created a nice, marketable concept that can sweep a bundle of folks into the arms of the Lord and/or the Society of Jesus.